Rainnie is a digital product designer based in New York City. Her expertise lies in delivering user-centric design in the e-commerce, luxury, and beauty sectors. With over 10 years of industry experience, she strives to create intuitive design with a purpose by balancing both customer and business needs. She also believes that using both qualitative and quantitative research data to optimize her design will ultimately drive better results.
Originally from China, Rainnie moved to Long Island, NY with her family at the age of 12; in addition to being bilingual and well-versed in both the Chinese and American cultures, she has also studied and traveled extensively throughout Europe where she developed an appreciation in fine arts, architecture, and industrial design, all of which she draws inspiration from to apply to her own work.